The ideation phase.

The process began with a series of sketches of different variations of the letter M, with the cat illustration evolving to become the logo and centerpiece for the brand. Once the logo was added to the exterior of the bookshop the brand really began to come to life. After the logo was in place, I developed a series of illustrations and icons centered around the beauty of nature to evoke the feelings of whimsy that accompany reading in the outdoors