Logo Design
Illustration
Custom Lettering
Merchandise
The Witch’s Spoon is a breakfast cafe with a touch of magic. As the name suggests, the restaurant has a playful magic theme, with vibrant hand lettering and funky illustrations. The purples, yellows and greens of the brand colors, hues traditionally associated with magic and witchcraft, add liveliness to a restaurant that loves a good play on words and serves up a mean plate of waffles.
The ideation phase
What started as a lettering exercise for a restaurant logotype expanded into a full menu with lettered specials and cocktails. From the logo to the drink items, I did numerous sketch variations of each lettered item, wanting to reflect the dynamic motif of the brand.
Production phase
The restaurant specials were designed to be illustrated on a chalkboard, with graphic elements taken from the specials appearing in the printed menu. I wanted to have a variety of styles that emanated the menu items described.
Never one to pass up an opportunity for a food pun, I created a lettered phrase for stickers and t shirts that would sum up the vibrance of Witch’s Spoon and keep that spark of magic.
